March 15, 2009
Political Communication in the Era of New Media

McClatchy discovers that Members of Congress are flocking to various social media tools as a means to communicate with constituents. True, and that movement will only grow.

Meaning, the communications plans and tactics of elected officials will change both in office and while campaigning; leading to this prudent observation:

"It's like our press [secretary] is not so [important] anymore, our new media guy is more [important]."

Yes. At some point, maybe they shouldn't even be separate.

Posted by Eric Earling at March 15, 2009 12:43 PM | Email This
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