Sound Politics: New twist from the RGA

October 22, 2008

New twist from the RGA

"On Her Watch" has moved from sex offenders to other issues. A logical shift based on the course of our gubernatorial race.

Here are the ads, I like the first much, much more than the second:

On a related note, PDC filings show the RGA has sent five pieces of direct mail that should have reached voters by the time they received their ballots. Each mailer was about $160,000 each, projecting an approximate universe of 350,000 - 400,000 targeted households per mailer. Assuming the RGA is trying to reach the same voters every time, that is a substantial pre-ballot drop effort...especially for a political committee rather than a campaign.

P.S. I have independent confirmation from two disparate sources that neither of the gubernatorial campaigns put any stock in that Elway poll. Both have the race tight. Very tight. Just like public pollsters not named Stu Elway.

Posted by Eric Earling at October 22, 2008 10:20 PM | Email This

Comments

1. The first add has the right message, but it is too light-hearted. I think the message demands the male-narrator-with-the-doom-laden-voice approach. The message is effective; the ad isn't quite.

The second ad is kind of stupid. It seems like an ad designed to appeal to young voters, i.e. Obama voters, who I think are likely to vote for president and leave the rest of the ballot blank. I'm not sure there is anything to gain by appealing to those voters. If the ad airs, it's a waste of money.

Rossi needs to focus his message to 35+.

Posted by: Oddest Ever on October 23, 2008 12:07 AM

2. Rossi cannot communicate with the RGA, they have to take what they give. I am sure the campaign would agree with you on everything the independent group has done to date. Rossi isn't able to control what these groups do.....

Posted by: Remember on October 23, 2008 04:54 AM

3. That was sweet...

PS.. The dem's are also talking about YOUR 401K people. They want your cash, so they can spend even more.

Ask McDummy about it.

Posted by: Army Medic/Vet on October 23, 2008 05:51 AM

4. Great ads...
Effective 30 second ads.

The only thing I would add is that Gregoire WILL raise your taxes again! That's what people really identify with.

Posted by: Mr. Cynical on October 23, 2008 06:07 AM

5. I was listening on the radio this morning about how counties around the state are cutting all the funding for their social services to make budget shortfalls.

The county people were pointing at state laws that limit how counties can use certain types of tax dollars.

If Rossi really wants to protect the most vulnerable, he should be hammering home that he'd work with counties around the state to see what changes to state law could be proposed to the legislature to help them keep some social services open during this downturn.

It might be a message he could hammer home in the last few days of the race.

Posted by: blindman on October 23, 2008 07:58 AM

6. First is 10 times more effective then the 2nd.

Posted by: Glenno on October 23, 2008 10:03 AM