Sound Politics: Darcy Burner's 1st Ad

August 04, 2008

Darcy Burner's 1st Ad

60 second ads are generally a bad choice short of Presidential politics or a high profile, statewide race. Why? Voters just don't care that much.

That alone makes Burners ad a tough sell. Clearly, her campaign understands that "Darcy Burner, know it all youngster" wasn't ultimately the best image of have ingrained in people's minds. The results of 2006 showed that.

This ad is an admirable effort at course correction (sans George W. Bush no less!). But, it throws an awful lot of information at the voter and let's be honest, even with an attempted image makeover, she still looks awfully young - which the "I worked for safe toys!" testimonial does little to correct.

Best news for Republicans: serious 60 second ad buys burn through cash pretty quickly.

Cross-posted at the Examiner.

Posted by Eric Earling at August 04, 2008 07:42 PM | Email This

Comments

1. I have to say, that shot in front of the gas prices says alot without saying a word.
Too bad those that know, know she's the WA version of Dalaibama. No substance, all fluff. Call it the "pillow" candidate.

Posted by: PC on August 4, 2008 08:18 PM

2. She wrote a plan to "bring are troops and 'daughters'(huh?) home from Iraq"? Hey, how 'bout that!. Who knew? Who read it? More important, did anyone care? Did anyone reference it in any context?

I mean, BFD. I could say I wrote a plan for the overthrow of Iran. Who cares? Just like Burner, I have no credibility in that area to be taken seriously.

I love her "Hey! I got a great idea! Why don't I run on "change" this time?. God!, I get so tired of hearing that. IF she wins, she'll be so junior she'll be lucky to have enough influence to get the janitor to change a light bulb in her office

Posted by: Dave on August 4, 2008 08:49 PM

3. "My brother is in Iraq. Vote for me!" "My house burnt down, vote for me!" "I sent out a press release saying I would help test toys for lead, vote for me!" "I meet with some women at Microsoft over lunch to talk about how we can get ahead, vote for me!" I have seen high school kids with better resumes.

Posted by: Moondoggie on August 4, 2008 09:04 PM

4. Damn I just finish a wonderful dinner to open my internet to that?

Gag.

And isn't a lot of that ad from the FIRST time she lost?

And she's exploiting her fire tragedy???

My God, she IS the epitome of a political whore!

Posted by: Ragnar Danneskjold on August 4, 2008 09:06 PM

5. She "went to Microsoft to help other women achieve success".

And I thought she was a product manager or had something to do with Microsoft's products or business.

Silly me, she was a community organizer.

Posted by: SouthernRoots on August 4, 2008 10:07 PM

6. Roots, she was a community organizer? Hells bells, why isn't she running for president?

Posted by: PC on August 4, 2008 11:18 PM

7. PC...LOL!

Posted by: Michele on August 4, 2008 11:42 PM

8. 2 things--it's hard to take seriously a shot with her surrounded by a bunch of guys in uniform, as if she is being sought out by the military to advise on such things. And the shot with her standing in front of the gasoline prices---heck, she is surely in the Cantwell camp FOR high gas prices. Burner isn't going to be out there championing for increased domestic oil supply.

But wait---I have a brillant beyond brillant idea for what she SHOULD be doing instead of running for congress. Obama needs a vice president. And he really needs someone whose resume won't make his look weaker than it already is. Darcy, honey, you are PERFECT for the job! I think we ought to alert his veep search committee about this new prospect.

Posted by: Michele on August 4, 2008 11:48 PM

9. oops--I used the french spelling. D'oh! spelling s/b "brilliant" with a 2nd i.

Posted by: Michele on August 4, 2008 11:57 PM

10. I Have to agree with Moondoggie @ 3 that this reeks of pandering in lieu of any real Burner accomplishment's.
But you can bet this add "sent a furrowing sensation up the leg" of the rubes over at HA ala
Oh-bama-mia and MSNBC's Chris Matthews.

Posted by: Rick D. on August 5, 2008 05:49 AM

11. Burnout just reeks. I put no qualifier on it.

Posted by: Hinton on August 5, 2008 07:20 AM

12. As a Conservative and a Darcy Supporter. That was WEAK. NOBODY cares that you got a gaggle of women to talk to each other a Microsoft - what a joke, creeped me out -- Also the ad is confusing are you an army general coming up with army plans or a Mom try to make a better community -- tough to be credible on both accounts. Sorry to be rude, but ads like that are not just a waste of money they are like a Dave Reichert campaign donation. Darcy, please go after Dave Reichert's pork barrel spending record, his lack of care for high gas prices, his opposition to the death penalty for the killer of dozens of women, his lack of standing up for Northwest Industries, and his minority status in the house - Get Norm Dicks to help you out; he'll play real well in your district. Those are REAL MOM issues. Be tougher, nobody needs to be convinced you are a mom and a nice woman, they want to know if you are tough, smart (liberal Harvard doesn't work), and know the issues that matter to us like low gas prices, support for Boeing (think tanker deal), Microsoft (think giving legal protection against foriegn lawsuits), etc.

Turn his supposed strong point against him, which is his "experience" (of being the dumbest cop in US history for the longest period of time).

Posted by: John McDonald on August 5, 2008 07:33 AM

13. Yeah, like we really believe you're a conservative (and Darcy Burner supporter.)

How can you tell when a liberal is on your blog? When you read a posting that begins with either "I'm a lifelong republican..." or "I'm a conservative but..."

Posted by: Johnny on August 5, 2008 08:13 AM

14. LOL, nice one Johnny.

You hit it right on the head.

I'm no fan of Dave R, but Darcy????? Please.

Just like Obama. No back ground to look at.

Posted by: Army Medic/Vet on August 5, 2008 08:24 AM

15. As a Conservative and a Darcy Supporter.

Oxymoron?

Posted by: NW Denizen on August 5, 2008 08:51 AM

16. You forgot to add OUT OF DISTRICT Darcy supporter.

Posted by: Huh? on August 5, 2008 09:00 AM

17. John MacDonald, that army general has been pretty quiet lately, hasn't he? From Jon Stewart to all the talk shows to now as being extra quiet. But, I have to give the guy credit; when the leftists wanted to belittle Petraeus, the general drew a line in the sand and said he was a good man. Jon Stewart tried like heck to get the general to belittle Petraeus, but he stood his ground. That was about the last I have seem from him except as a backdrop and flag catcher at a Hillary function last spring.

Posted by: swatter on August 5, 2008 09:07 AM

18. As a Conservative and a Darcy Supporter.

Oxymoron?
Posted by NW Denizen at August 5, 2008 08:51 AM

Drop the 'oxy' and you've got it.

Posted by: jimg on August 5, 2008 09:33 AM

19. We all feel great pain Darcy in your losing your home to a fire, but having said that I am about to lose my waterfront cabin to the absolutly massive property tax hikes Island County is pouring on us year after year. Triple in just 3 years!

So having said that fire is a natural disaster, but taxed out is not a natural disaster, it is pure government greed

nuf said - my votes are with my diminishing pocket book

Posted by: gs on August 5, 2008 09:40 PM

20. pudgy smile, PTA-type image and nothing original is not enough for this voter; "where's the beef?!" as Clara once said; sadly, many will vote IN apathy FOR mediocrity;

Posted by: jimmie-howya-doin on August 6, 2008 06:03 AM

21. I agree, mentioning the house fire is a bad idea. Appeal to emotion. That will work fine with emotional progressives, but not at all with hard working swing voters. We all have sob stories.

And the Micosoft womans group. Clearly there's not a whole lot of depth to Darcy Burner, so she is looking for the few remotely leadership like events in her life.

People like Darcy Burner are a great example of what's wrong with politics. Rather than principled leadership from someone who has had a distinguished career and now wants to contribute a wise and balanced perspective. Instead we get these Johnny-come-lately Camp Wellstone grads with a bent for Power, a need for a private-sector like executive income, a Progressive control-minded ideology, and a need to accomplish something that was coming to them too slowly in their private careers. Solution, just run for office. It's not about what's good for the 8th District. It's about what's good for Darcy.

Posted by: Jeff B. on August 6, 2008 01:59 PM