August 01, 2008
Gregoire's Tone Deaf Ad Campaign Continues

Christine Gregoire's campaign has added a second spot to her TV ad rotation, even though it doesn't as yet appear on her campaign website as of this typing:

I've said before Gregoire's campaign needs to talk about her accomplishments, which is why her initial radio ads that spent more time bashing Dino Rossi than anything else were peculiar. Yet, even as these ads acheive that over-arching goal, they remain fundamentally off-key.

Voters are not cheery and optimistic right now, but that's the tone of Gregoire's ads. Contrast that with this spot just put out by Congresswoman Cathy McMorris Rodgers:

McMorris Rodgers has the same issue Gregoire does: run as an incumbent at a time of a restive electorate. There are a number of stylistic reasons I don't find the McMorris Rodgers's ad to be all that great (though it's by no means bad and the content is solid), but the tone and recognition of political reality is on the money.

Gregoire's two ads thus far? Not so much.

Though I guess I'm not complaining.

Posted by Eric Earling at August 01, 2008 08:07 PM | Email This
Comments
1. What accomplishments?

Posted by: Obi-Wan on August 1, 2008 08:30 PM
2. #1: If you call major sucking-up toward democrat special interest groups (to secure their $$ and votes this time around) in Olympia over the last four years, then I guess she could talk about that.

Posted by: Michele on August 1, 2008 08:45 PM
3. McMorris Rodgers has the same problem as George Nethercutt. You run on one set of values, and then change your mind when your personal situation changes.

Nethercutt decided that term limits weren't such a great idea afterall.

McMorris Rodgers decided that family values wasn't so important when you are a member of congress and want to keep your seat. Staying home to raise your own child? Good campaign stuff, but easy to throw overboard when reality sets in.

Posted by: janet s on August 1, 2008 08:58 PM
4. Hmmm, and not a word about traffic improvements. Because in four years they remain unsolved.......

Posted by: Michele on August 1, 2008 09:53 PM
5. The new Gregoire ad looks pretty good to me. If she could have humanized herself this well back in 2004, she could have beaten Rossi by at least a percentage point, and all the election controversy would have been avoided.

Posted by: Richard Pope on August 2, 2008 12:08 AM
6. This ad is terrible. Most people with kids will see this and think she is being too damned intrusive. Please DO NOT care about my kids. The sex offender thing most parents will like, but the rest, not so much, and the sex offender thing is B.S. anyway because she and the Dems still refuse to get rid of SSOSA, and serial rapists are still getting sentences shorter than the childhood they stole from their victims.

And janet, when did McMorris-Rodgers decide family values weren't important?! Come on now.

Posted by: pudge on August 2, 2008 01:24 AM
7. And janet, when did McMorris-Rodgers decide family values weren't important?! Come on now.

You see, she's already set up a stereotype of Republicans as backwards weirdos where the wife can't leave the house and must wear long skirts and they only leave to go by groceries and to church. Threfore, obviously, McMorris-Rogers is being hypocritical because she isn't living up to his image of what Republicans are suppose to be like. Women :gasp: having a job? That's obviously not Republican because he says so.

It's actually quite revealing. Latent misogynistic tendencies anyone?

Posted by: Cliff on August 2, 2008 05:51 AM
8. I would be happier with MR if she hadn't rammed one of her minor staffers down our throats here in the 18th to take Curtis's place in the House. Talk about a waste of skin...

That said, it is impossible to run an ad on accomplishments when those accomplishments are led by driving us into an almost $3 Billion deficit; becoming the tribal bitch by screwing the taxpayers out of hundreds of millions on killing tribal revenue sharing; complete failure on replacing the "it's going to kill us all if we don't pass the gas tax" viaduct... what kind of commercial can she make out of that?

Posted by: hinton on August 2, 2008 07:55 AM
9. I would be happier with MR if she hadn't rammed one of her minor staffers down our throats here in the 18th to take Curtis's place in the House. Talk about a waste of skin...

What's stopping you from running, Kelly? Seriously.

Posted by: jimg on August 2, 2008 09:27 AM
10. List her accomplishments?

Like in her ad where she takes credit for the 1% property tax cap?

If only the Sheeples were paying attention, they would know she was pimping an EYMAN piece of work.

Incredidable that no one seems to notice, at least in the MSM>

Geez OUT

Posted by: The Geezer on August 2, 2008 11:40 AM
11. We need to take up a collection so that Tim can point out that Gregiore is using his accomplishements in her ads. Maybe something snarky about how he's happy to help move the state forward, that he has a new initiative to help it move forward on traffic relief, etc.

It would not only set the record straight but also help alienate all the Tim haters that would normally vote for Gregiore.

Posted by: johnny on August 2, 2008 04:50 PM
12. We have a re-election sign across from our home on public property for a current state government official. I have to agree with Obama's current attack on elected officials, vote for change. That is, if they really want to do that.

Everyone posting a smaller, self made political sign next to those signs on public property, stating VOTE FOR CHANGE! should be appreciated. Especially by her political party. I have to wonder, how quickly one would disappear?

Of course, you would need to put some type of identification on who put the sign there, so why not: Voters For Democratic Change!

Posted by: Sam on August 2, 2008 05:23 PM
13. The ad resonates...unless you happen to already have had health care coverage and generally believe folks ought to pay for their own damn kids' healthcare- especially when dems have gotten smacked for raising the "poverty" line to families making 80k a year for entitlement health care.

AND THEN - supposing you don't mind the new entitlement; based on Gregoire's execution it will be bloated, inefficient overbudget and underperforming...hence the 30% increase in the state budget.

Posted by: Andy on August 3, 2008 12:46 PM
14. Geez:

Yeah, I laughed out loud, literally, in shock, when she took credit for the 1% cap. It's true that she did push the legislature to adopt it, but only AFTER she and the Democrats opposed it initially. She only went after the 1% cap because the liberal court turned it down and she didn't want to get killed by the issue in an election year.

As Goldy himself said, "Rossi is actually right � Gregoire is reacting rather than leading on this issue."

Posted by: pudge on August 3, 2008 01:02 PM
15. Wow ! I didn't know she would have the guts to take credit for an Eyman initative. Am I surprized that Channels 4,5 and 7 haven't pointed out she is taking credit for an idea Tim initialy proposed? Of course not.

Posted by: Chuck Berlemann on August 3, 2008 05:50 PM
16. Accomplishments? Gas tax increases, increased traffic congestion. Good job Gregoire.

Posted by: H Keester on August 4, 2008 06:55 AM
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