It's heavy on the same theme of new leadership that worked so well - albeit under different circumstances - in 2004. Gregoire's campaign no doubt wishes this ad wouldn't resonate. A year ago that might have worked; not now.
Thus, the combination of this TV ad coupled with the related Rossi radio spot offers a stark contrast with Gregoire's initial TV offering:
One candidate, Rossi, is acknowledging the mood of the electorate and offering a solution. The other, Gregoire, is trying to convince voters that things are ducky and the status quo is a-ok, which it most obviously isn't.
Footnote: While the messaging of Rossi's spot is good, it would make sense at some point to see either a biographical ad or an ad otherwise heavy on such content.
Despite the high name ID of both gubernatorial candidates, two universes of voters still need some basic background: new voters to the state since 2004, and "lazy" voters (meaning those that vote infrequently outside of Presidential election years - and are thus not prone to be highly partisan). The latter group especially may have some basic favorable feelings toward Rossi, but will need a reminder of why he's a viable choice, especially in this election year when Republicans are not exactly a default choice.
Why does this matter? Because if the election is anywhere near as close as last time then the universe of voters described above is likely to be the the decisive batch of late-deciding voters that determines our next Governor.
Posted by Eric Earling at July 29, 2008 07:28 PM | Email ThisIt certainly wasn't Rossi's idea! He never sponsored any such legislation during the seven years he was in Olympia. Instead, it took an initiative to adopt the idea in the first place. And then Christine Gregoire's leadership to get the cap in place, after the courts declared that Tim Eyman's wording was not constitutional.
Posted by: Richard Pope on July 29, 2008 08:37 PMOf course Mary Margaret bloodsucker Haugen thinks it's just great as it's more for the democratic leeches.
Every time I see that Gregoire add with the people holding that 1% sign, I think lies and damn lies.
It is time for a retroactive proposition 13 in this state, afer we elect one more sane judge to the state supreme court so these bloosuckers cannot overrule every initiative and CAO court ruling the citizens of this state deserve.
I'm voting for Rossi, against every Sound Transit an other tax sucking entry this blood suckers put on the ballot.
I'll carry my ballot to the post office in a plastic bag
By the way - did you notice the city of Seattle just passed a new homeless occupational reform bill?
You will no longer see the homeless in Seattle begging.
The will now become wealthy entrepreneurs in Seattle, selling plastic and paper bags (soon styrofoam take out containers) in front of every grocery and restaurant outlet in Seattle.
You gotta love Liberalism when capitalism kicks it in the ass!
Posted by: gs on July 29, 2008 08:39 PMPope, Democrats don't want property tax increases capped. That they did in this case was pandering in the first degree and subject to the death (vote out of office) penalty.
Posted by: swatter on July 30, 2008 07:37 AMBULL. Greywhore couldn't lead herself out of a phone booth. The Washington State Democrat Communist Party put the initiative in place out of fear of losing their places at the public feeding trough, and let's not forget that Greywhore and the rest of the Communists did nothing to eliminate banked taxing capacity. Let's also not forget where that initiative came from...WE THE PEOPLE...not the Democrat Communist Party of Washington State. Tim Eyman wrote it up and we voted for it...Greywhore and the rest of the them in Olympia had nothing to do with it.
Posted by: NW Denizen on July 30, 2008 07:51 AMOminous music plays in the background. An older male voice speaks. "When you think the name Christine Gregoire, what name comes to mind? Christine Gregoire recklessly overspent and created massive budget shortfalls. Just like George Bush. She gave her well-connected friends special breaks while stiffing the little guy. Just like George Bush. And now she says everything is hunky-dory, even though you know we need change. Just like George Bush."
Posted by: Paul G on July 30, 2008 09:08 AM