The Herald: "Everett to spend $250,000 on image" City officials say the money will pay for a whole new identity, not just a slogan.
Posted by Stefan Sharkansky at December 21, 2006 09:38 AM | Email ThisI want to get a piece of that 250k.
The Queen married into an Everett family. It must be the water that causes these folks to be brain-dead.
And these knuckleheads spent money on the last logos, too. No wonder Stonecipher and company are considered "lesser".
And most important, this campaign should be direct reflection on the expensive marketing/public relation people they have on-board at the City.
Seems like a complete waste of time and money.
Posted by: BAFFLES on December 21, 2006 10:04 AMThat exit has been moved to the right.
Posted by: G Jiggy on December 21, 2006 10:07 AMJust as meaningful/effective as King County's change. Too much time on legislators' hands.
Posted by: jimmie-howya-doin on December 21, 2006 10:36 AM"Not as ugly as Tacoma?"
"On the way to Boomtown" (that's the Indian place you buy fireworks, but gives them nice allusion to going places)
"town of free tours"
Posted by: righton on December 21, 2006 01:28 PMSo, what exactly does a economic development group do anyways? That is a 1/2 million budget spent on what? Say WaTF? There is some screws missing here and it ain't my buddy.
Posted by: swatter on December 21, 2006 02:08 PMAnother motto could be: "Cleaner than the other Everett" (Mass...)
Merry Christmas to all,
Mike in Americas Vancouver
Posted by: Mike in America's Vancouver on December 21, 2006 02:20 PM"Everett: Oakland wrapped in green."?
Posted by: ERNurse on December 22, 2006 03:09 AM"We got nothin' but the dead and dyin' back in my little town..."
Now if the firm retained is going to do a total Everett makeover, I wonder if they are going to enter the bulldozer rental business.
Ok, ok. Why is spending public money to come up with a new slogan any nexus to economic development?
Are all developers wimmin' who want to "feel" good about their decisions? No, sayeth the Geez, who believes they use the same pencils and arithmetic principles to come to prudent investment decisions.
Posted by: The Geezer on December 22, 2006 09:09 AMIt seems with all those big projects that if Everett can't make it with those, then a name or motto change isn't going to do anything. I think it more a 'feel good' thing by the power elite in that city.
Posted by: swatter on December 22, 2006 03:55 PM